Joining Forces with CEI
Category Lighthouse Merger with Chas Everitt
Lighthouse Property Group to join forces with Chas Everitt International Property Group
Chas Everitt International Property Group and Lighthouse Property Group are proud to announce the decision to join forces under the National Chas Everitt Property Rentals Group banner. Whilst Lighthouse converted its Sales Team to Chas Everitt a while back, the remainder of the group has, until now, continued to operate their Letting and Commercial arms under the Lighthouse name.
Whilst the name on the door will change, the people behind the successful Lighthouse Property Group remain the same, with Greg Harris also taking up the role Nationally as CEO of the Chas Everitt Property Rentals Group.
Greg is excited about the national footprint that the Rentals Group will enjoy as part of the Chas Everitt Brand. When asked why, as an existing leader in the KZN property rental market, he would choose to partner up with Chas Everitt as opposed to any of the major property specialists in South Africa, Greg had this to say:
“The idea first arose when we noticed that both our operations separately were very similar in terms of vision, values and commitment to ethical business practices. With Lighthouse being the largest non-franchised estate agency in Umhlanga we have been approached by many big brands over the years. But Chas Everitt just stood out. We are likeminded in our approach and are both family values based businesses, so it wasn’t a difficult decision for us to make – seeing that Chas Everitt also has a strong, established SA network and an enviable reputation to match.”
Franchising Director of the Chas Everitt International Property group, Barry Davies, encapsulated his thoughts on the merger with these words:
“What we will have now is the best of breed merging; combining the collective insight, experience and expertise of Chas Everitt and Lighthouse into one powerhouse of a national brand under the Chas Everitt Property Rentals banner, to the benefit of landlords and tenants across SA. We have always held that we would need specialists, hands on expertise and a solid systemised franchise model to deal with the intricacies of Rentals professionally, if we were to enter this market successfully. Greg and his team at Lighthouse have built a great company over the years in Durban, with a first rate reputation in KZN and Gauteng. They ticked all the right boxes, plus Greg has the requisite expertise and coal face experience to lead the new rentals group. It’s an exciting chapter in our history and it’s a road we are proud to be walking with the Lighthouse team coming into the fold and carrying the Chas Everitt Property Rentals banner forward.”
There are several positive spinoffs to the merger and these include service delivery and growth of the new rentals company beyond the ordinary scope of the separate entities. “With the strength of Chas Everitt in Johannesburg where majority of our buyers reside, and the Western Cape, the benefits are not only to our partnership, but also to landlords, tenants and other stakeholders alike”, said Greg.
Holiday Letting Manager in Umhlanga, Nicolas Dekker, is equally optimistic. “I am very excited about the prospect of reaching the larger market that Chas Everitt opens to us with its high visibility in Gauteng, as this is our major tenant base. Not only do I see positive growth with regards to more holiday tenants, but also a greater possibility of property referrals being added to our portfolio", said Nicolas.
Also, when it comes to a decision in the scale of a merger who better to ask than the one working with clients and handling the sensitive intricacies of public relations day in and day out? Long standing Client Service Manager, synonymous with Lighthouse marketing, Paula Harding strongly favours the move. "Having worked closely with the management team from Chas Everitt over the past 18 months or so, they are extremely professional and we share the same values. These are the qualities we as Lighthouse have held dear over the years, and so I fully support Greg in his decision to bring us into the fold with the Chas Everitt Property Rentals Group. This merger will extend our influence outside of KZN and bring us the additional exposure from the extensive 100 plus franchise and license network. We look forward to an exciting future together”, said Paula.
Rentals Manager for Lighthouse’s Umhlanga branch, Julie Pillay, also shared her thoughts with equally positive sentiments on the merger. Having been with the company for well over a decade, she has been instrumental in formalising many of the group’s systems. "The merger with Chas Everitt has brought with it a tremendous potential for growth and development both in systems and procedures as well as in enhancing the customer experience. Our focus is on ensuring that our improved paperwork, our EverRent software, our add-on products and the entire package - coupled with the same staff clients have become familiar with - will continue to deliver the best service possible. Challenging but exciting times are ahead and I welcome the opportunity to embark on this journey under the Chas Everitt banner."
Merger benefits to clients and other stakeholders
The new rental company will continue to hold clients’ needs as top priority. The rentals company will benefit extensively from Chas Everitt’s national footprint and decades of experience. The success of Lighthouse in the local Durban rentals market will now form part of the backbone and DNA of the Chas Everitt Property Rentals Group, allowing for the market at large to benefit from the expertise that the Lighthouse Group has built in the rentals arena.
As Chas Everitt and Lighthouse brands join forces, the resulting Chas Everitt Property Rentals Group is underpinned by the same people who have already earned the respect of the market for a number of years. The dynamic and hard-working teams are proud to work together and share a common vision.
Author: Paula Harding